Take Action To Improve Road Safety

Keeping Your Children Safe From Distracted Driving Crashes—The Perfect Holiday Gift

The most important people in the world to us are our children. We worry about them being hurt or killed in car crashes and with good reason. The leading cause of death for those under 25 is car crashes, with the teen fatality rate being three times greater than for any other age group. Parents […]

Stop Walking While Distracted

  While distracted driving, particularly involving cell phone use, has become a nationwide if not international issue, distracted walking has received less focus. Yet we know that with the number of people driving distracted today, it is all the more important that pedestrians exercise the utmost of safety while walking and especially when crossing streets. […]

Educate New Drivers So They Never Begin To Drive Distracted

Lela Jacobson, PhD Behavioral Scientist Center for Injury Research and Prevention The Children’s Hospital of Philadelphia In addition to encouraging and persuading current drivers to stop driving while distracted, another important window of opportunity to end distracted driving is to educate learner drivers so that they never begin to drive distracted.

Parents: Get involved with your teen drivers

Dear parents Even though your teenage sons and daughters try to ignore what you say—they still appreciate your guidance. If you lead by good examples, they will follow. Your parenting style can greatly influence as to whether or not your child avoids or takes part in risky behaviors.

Twelve Simple Steps We Can Take For Safer Driving

April is National Distracted Driving Awareness Month. The Casey Feldman Memorial Foundation,, and 60 For Safety have coordinated efforts to develop a program for high school students that will be used by 850 speakers, presenting to 25,000 students across North America in April and May. One part of the presentation is to describe the […]

Using technology to combat distracted driving

Last year, T-Mobile announced an optional new service that would automatically disable alerts and send all calls to voicemail if a cell phone is in a moving car. At that time, we expected other carriers would follow with similar innovations. Surprise! Many other technology companies have moved into this area over the last 12 months […]

Choose to be a role model

The Department of Transportation says that “Driver distraction could present a serious and potentially deadly danger. In 2009, 5,474 people were killed in U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving… While these numbers are significant, they may not state the true […]

End Distracted Driving: When you’re the pedestrian or cyclist

Earlier this year, a report from the Governors Highway Safety Association pointed out an alarming trend: There’s an increase in pedestrian fatalities during the first six months of 2010, reversing the general trend in pedestrian deaths over four years and a sharp contrast to an overall drop in traffic fatalities. Bicycling, too, has become dangerous. […]

End Distracted Driving: When you’re the passenger

The U.S. Department of Transportation notes that using a cell phone use while driving, whether it’s hand-held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. The National Highway Transportation Safety Administration estimates that 16 percent of fatal crashes and fatalities — and […]

End Distracted Driving: When you’re the driver

All it takes is a couple of seconds. If you’re a driver, you are responsible for operating a piece of machinery with enormous kinetic energy. Most of us were very aware of that responsibility when we first got our licenses to drive. Over the years, as driving became more routine, we relaxed. As adults, we […]