Volkswagen ‘Eyes on the Road’ Ad

The “Eyes on the Road” video which has garnered more than 20 million views on YouTube, shows young people in a Hong Kong theater watching a short film with a drivers eye view of somebody taking a drive. In the middle of the drive, a text was sent to everybody in the theater. As they looked down, the car crashed…shocking the young people in the theater.

The video ends with a message to the young people.

“Mobile use is now the leading cause of death behind the wheel,” reads the message on the screen. “A reminder to keep your eyes on the road.”